Online shopping availability nowadays has changed the entire automotive industry forever. The E-Commerce revolution has given rise to a new type of habit, price comparison. The average online shopper compares products before buying anything. Now with so many auto parts stores, online people are constantly looking for the best deals.
This is where price comparison sites come in. In recent years price comparison sites have become a mainstay for online shoppers. Parts price comparison sites showcase auto parts from different retailers or stores and allow you to find the best quality auto parts for the best price.
This service is loved by customers because of how pricey auto parts can be. But you knew that. You are here to create your own price comparison site. And for that, you have selected the niche sector, which is auto parts. There is a lot of revenue potential to be had from here.
Now that it's done you need to select the place you want to focus on when starting and then branch out nation-wide. Or if you are thinking about starting really small then you can try finding the best selling products and focus price comparison for those parts.
So how do you create your own parts price comparison site? Well, the following are steps that will help you create your very own parts comparison site.
Parts Price Comparison Site Building Steps:
First thing’s first, you need to get an affiliate partnership with a big eCommerce outlet. Affiliate marketing is the primary revenue source for any price comparison site. Affiliate marketing works by partnering with an eCommerce site, when you do it they will be giving you a referral name. This can then be used to append to the products on display in your site. You can also search for the nearest auto parts store to check if they are willing to give you an affiliate or not.
Now every time someone buys a product from your partner through your site you get a commission. This is a fairly easy process and you should not think too much on it. Just find out which eCommerce sites offer affiliate and find out which affiliate programs you want to join.
Apply for the partnership and after it has been accepted you can simply move on to the next step.
Comparison Engine Setup
This is the technical side of the business. You now need to set up your price comparison tool for the comparison portal you want to create. There are a few ways you can set up the price comparison engine on your site.
Some require reasonable technical knowledge whereas some might require advanced knowledge. So here are 3 different techniques you can utilize on building your auto parts price comparison engine for your site. Make sure to build your site as the best auto parts finder so people can come to your site and get the best service.
From The Scratch
So this is a costly endeavor but if you can do it right it is worth it. If you want to incorporate your unique ideas into building a price comparison engine then you would need to hire a developer. You can just simply have the developer build the engine from scratch.
One advantage that you will get from this is that you won’t need to tinker and change other existing comparison engines. Also, there are no guarantees that your technologies will work well with the existing technology within the search engine. The flexibility that you get with building your own comparison engine is huge.
However, building it from scratch is a time-consuming option. If you want to start as soon as possible or if you are short on time and need to start immediately then you should not consider this option. The other techniques may be more suitable for you.
So if you cannot or don’t want to or don’t have the time to build a price comparison engine don’t worry. There is always a way. You can find read-made scripts for you to use on your price comparison site. These are pretty easy to set up so you don’t need to panic.
Most of the scripts you will come across will be coded in PHP which is pretty easy to integrate with the standard web application. However, these pre-made scripts may not fulfill your every requirement. But other than that you are all set.
There are many places online where you can find scripts you can use. Just search for one and you will find one that you will be able to utilize.
I mean you already know what WordPress is. You can do everything here. There is a WordPress solution/plug-in for everything. This versatility and dynamism are helpful for people who aren’t programmers but aspiring to make a living on the internet. If you want to build your price comparison engine here then you won’t be out of luck.
There are plenty of WordPress plug-ins that are great for price comparison sites. All you need to do here is just simply install and set-up the plug-in. Some of the best plug-ins for price comparison I have come across are CompariPress, ComparePress and Compare theme. These are also available on ThemeForest.
However, you need to make sure that they go with your niche and that they fulfill all your requirement. You can easily check out more plug-ins as well. Just look in the WordPress plug-in directory and you will come across one that fits your bill.
Now that you have built your price comparison engine and site what you need is data. Data is the fuel that drives your parts price comparison engine. You should make sure that there is a solid structure that can feed and aggregate data within the site. So how do you do this? Well, web crawling technologies are used to extract data.
Using these technologies one can simply extract price data from the eCommerce platforms that you are affiliated with. Remember the number of products on each site is huge so the amount of data will be huge as well. Now there are 2 ways for you to acquire data. 1 is if you simply build a web scraping machine and the other is by using a DaaS (Data as a Service) provider.
We recommend getting a DaaS provider. This way you can simply just implement the data system. The Daas provider will basically give you all the data you need according to your requirements. One thing you need to ensure is that the quality of data is top-notch.
Also, the data should be fresh and there should little to no latency within the data sets. So make sure you choose the right Daas provider. And you are done.
Your Very Own Auto Parts Price Comparison Website
So there you go once you follow those steps you will have your very own parts price comparison site. Affiliate marketing is booming right now and if you can utilize the prospect and infuse some of your innovations in it then you can easily make money here.
You can simply provide other services like Blogs and Articles for your site visitors where they can learn about what product they can buy. And then buy it from your site. You can utilize a lot of different tools to encourage your customers here as well other than your price comparison site. Make sure you look up different techniques when you are running the site.
So with that being said, I will bring it to a close right now. Let us know in the comments below your thoughts and suggestions.
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